2024
Conceptual design for a mail-order blood test for women
True Dose® allows patients to collect a small blood sample at home using a simple finger prick. The test helps doctors determine whether a treatment is reaching an effective level and whether the dosage needs to be adjusted.
The challenge was to create packaging that feels modern, approachable and easy to use — while making a blood test feel less intimidating. The project also included the development of a logo and visual identity.
The visual identity is built around a bold yet soft colour palette of red white and pink, balancing the clinical nature of the product with a more accessible and human feel. .
Design team:
Elvira Alm Andersson, Barbara Lübek-Kacperczyk, Anna Högberg, Emma Svensson
