2025
Visual Identity for a Small Ceramic Brand
Created a warm, handcrafted visual identity that reflects the authenticity and tactile beauty of ceramics. From concept to execution, the branding captures the brand’s artisanal spirit and timeless aesthetic.
What I did:
- Moodboard concept
- Slight logo change
- 2 customized fonts
- Business card
- Repeatable pattern
- E-commerce letter
- Mockups
Design team:
Elvira Alm Andersson
Barbara Lübek Kacperczyk
2025
Visual Identity for a Small Ceramic Brand
Created a warm, handcrafted visual identity that reflects the authenticity and tactile beauty of ceramics. From concept to execution, the branding captures the brand’s artisanal spirit and timeless aesthetic.
What I did:
- Moodboard concept
- Slight logo change
- 2 customized fonts
- Business card
- Repeatable pattern
- E-commerce letter
- Mockups
Design team:
Elvira Alm Andersson
Barbara Lübek Kacperczyk
Before
A more digital look with sharp corners.
After
A softer more handprinted look that adds to the feeling of handmade ceramics. Customized font with both thick and narrow lines to match the handwritten M.
Before
A more digital look with sharp corners.
After
A softer more handprinted look that adds to the feeling of handmade ceramics. Customized font with both thick and narrow lines to match the handwritten M.
