2023-2025

Erikssons was a pop-up store in central Stockholm that sold unused vintage clothing from a long-closed shop, with original stock dating back to the 1940s–1970s.

What I did:

  • New logo inspired by the original logo from the 50´s
  • Store sign
  • Flyers
  • Branded hanging pricetags
  • Advertising on digital window displays
  • Apron design for in-store staff

Colour and slight design variations for three different occasions