2024
School project
The brief was to design commercially appealing packaging for the challenging food category- insects. I chose Mexican fried grasshoppers as the product and targeted the packaging toward a niche audience: adventurous food enthusiasts and culinary trendsetters (often referred to as food hipsters).
The goal was to balance authenticity, sustainability, and curiosity in a visually engaging way.
In addition to the primary packaging, the project included designing a stackable and visually striking secondary packaging to support in-store presentation and boost shelf impact.
